Tubi, the ad-funded streaming service owned by Fox Corporation, has recently entered the competitive UK video-streaming market, boasting a catalogue of 20,000 films and TV episodes. Tubi aims to replicate its success in the US, where it has nearly 80 million monthly users, by targeting underserved audiences with its diverse content offerings.
Anjali Sud, Tubi’s CEO, highlights the platform’s success in North America by providing content that resonates with viewers and makes them feel seen. The service includes Bollywood titles, arthouse flicks, and original productions like the reality series House of Heat. Sud emphasizes the company’s commitment to listening to audience feedback and adjusting its content accordingly.
Despite a crowded UK market dominated by paid platforms like Netflix and Disney+, Tubi believes its eclectic mix of content will find a niche among younger and ethnically diverse audiences who may feel underserved by existing services. The platform’s arrival is expected to increase competition in the ad-funded streaming space, challenging rivals like ITVX and Channel 4.
While some industry experts question whether Tubi can carve out a significant share of the UK market, the company remains optimistic about its potential for growth. By offering a unique mix of older films, niche genres, and a commitment to understanding UK viewer preferences, Tubi hopes to attract a loyal audience and establish itself as a valuable addition to the British streaming landscape.
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