Virginia Beach City Council has officially recognized “The Artery” district along parts of Laskin Road, founded by Jesse Wykle, owner of Aloha Snacks. The district aims to become a destination with its own identity, similar to other districts in the area, and plans to host events to benefit local charities.
Wykle also hopes to revive the Pungo Strawberry Festival, which has been canceled for the past five years, with an event planned for 2025. The festival will feature strawberry vendors, a beer collaboration with Smart Mouth Pilot House, and a “sip-and-stroll” concept with various vendors, bands, and road closures. The district is set to undergo a facelift with new bike racks and updated light posts.
Organizers are still finalizing the date for the festival, aiming to avoid conflicting with events in Norfolk or Virginia Beach. Wykle wants the festival name to honor its past and present, emphasizing the importance of accessibility and collaboration with city officials.
Overall, the recognition of “The Artery” district and plans for the Pungo Strawberry Festival revival signal exciting developments for Virginia Beach, offering residents and visitors new opportunities for entertainment, community engagement, and charitable support.
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