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AARP is warning consumers in Virginia about impersonation scams that are becoming increasingly realistic due to the use of artificial intelligence (AI). The technology can be used to clone faces and voices, making it difficult for people to distinguish between real and fake content. Last year, actor Tom Hanks had to inform his fans that a dental ad featuring his face was created using AI. This same technology can be utilized to make it seem like celebrities are endorsing organizations or contests, potentially leading to financial losses for unsuspecting individuals.

Governor Youngkin recently issued an Executive Order outlining guidelines on the use of AI to help safeguard consumers from falling victim to scams. Shannon Abell, a community ambassador with Virginia AARP, shared a story of a woman in Roanoke who lost $20,000 to a scam through a pop-up email on her computer. To verify the legitimacy of an organization or website, consumers can check with the Better Business Bureau.

To help educate the public on avoiding scams, AARP offers resources through their Fraud Resource Center. Additionally, Shannon Abell is available to organize presentations on scam prevention by contacting him at 76hokieman@cox.net. By remaining vigilant and informed, consumers can protect themselves from falling prey to AI-powered impersonation scams.

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